Amazon Sales Rank – Comprehensive strategies that makes your business boom

Amazon Sales Rank – Comprehensive strategies that makes your business boom

Amazon Sales Rank indicates how product performs when paralleled with other items in its class. Ranking is numerical designation that depicts your items reputation in a specific group. A revenue rank is designated for items that are a inside a group. The high-figure indicates that seller doesn't generate attractive revenue, while a small-figure reveals the item product is performing excellently.

What is Amazon sales ranking?

Amazon sales ranking is an indicator of how excellently your product is selling. You better check the IO Scout product tracker for Amazon its very useful tool. For example, if one vends knickers in the clothing & accessories category, those knickers will be pit against all other clothing and accessory group for that item. This goes to show sellers the valuable and the not so valuable. Ideally, sellers should aim the #1 ranking.

Amazon Sales Rank

What is the difference between Best Seller Rank (BSR) and Amazon Sales Rank (ASR)?

BSR and ASR essentially say same thing. BSR-ASR is known as a very controversial metric in Amazon-scape.

How is Amazon sales rank calculated?

Items found in ASR can range from 1 to over 1 million. Again the lesser the number, the higher the sales margin & vice versa. Add a product and the ranking reduces (increases in number). Once sale is made, the ranking starts to increase (decrease in number)

The key factors that help to boost sales ranking

Optimized product title

prospective buyers often critique an item with the title, caption, or product content penned for an item. Hence being creative and information-savvy by inputting the right keywords is important. Doing this exceptionally well entails 50% of work surmounted. Ensure brand name, item name, and item characteristics are included in the item title.

Offer competitive prices

This helps the merchant win the buy box & help you stay ahead of your competitors. So, always state lower price points than the adversary. For this situation, there are re-pricer programs – algorithms, that alters the cost of items based on the competition.


Critical factor that serves solid foundation but takes the longest time to establish. Social proof on Amazon convinces people to buy your merchandise on Amazon and reviews is one way to keep orders coming.

H2 Top 3 Tools to Detect Sales and Sales Rank

Tools to detect sales and improve Amazon sales rank

  • IO Scout

IO Scout is developed as a straightforward remedy for product hunting, analysis, and monitoring. It comes as a chrome extension. Many users claim that it loads faster than other ranking systems.

  • Jungle Scout

Jungle Scout is a world-renowned Amazon niche hunter and product research application. It is a great way to source for items from Alibaba or AliExpress and sell through Amazon FBA. Its interface is user friendly, with its developers making it easy to hunt and evaluate products easily.

  • Sonar (by Sellics)

Sonar is an Amazon keyword hunter tool with a data-bank of over 70 million keywords generated from organic search queries by Amazon customers. This Amazon sales ranking tracker comes with a reverse ASIN checker one can utilize to get competitor keywords.

Amazon sales rank: How to enhance it

Its 2020, and things Amazon-wide can move from 100 to 0 in a heartbeat. With these strategies you can skyrocket your Amazon page ranking.

  1. Differentiate yourself from the competition
  2. Create copies to drive traffic to page
  3. Manage your stockpile efficiently
  4. Diversify your keywords
  5. Try influencer marketing
  6. Instagram feeds

Final thoughts

Ranking your products on Amazon is a multi-strategy endeavor. And while there are so many tools and tips available to bolster your brand, you should keep iterating and reiterating them until you find what works.


What is good sales ranking?

An good Amazon sales ranking is one with low figures. Ideal item ranking is #1 and is highest-bought in that category. Item #2 is the second-performing merchandise in the class. The more you sell, the higher your Amazon ranking.

How can someone find their item ranking?

In section that item details are listed, there is an area termed “Amazon’s best seller rank. It displays its position in the category of its listing. If the item has sold zero times, rank will be designated as “none.”

How can someone have higher ranking?

Strategies abound to help get higher rankings: researching high-performing keywords, instagram feed, content optimization, among others.

Meta description: Are you searching for how to strike a good Amazon sales ranking? Check out these ranking calculator tools that can help your business reach a high summit.

posted on 8, Wed, 04, 2020
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